You, the Superhero

With the theme of becoming a Superhero, this unique 60-minute presentation puts everyone in the seat of a Superhero recruit. Everything from choosing your costume to discovering your super powers is covered and most importantly, recruits are shown the top ten supervillains to watch out for.

Recruits will learn how to interact with people effectively, influence people's behaviour and be motivated to be the best you can be on a Superhero level. This is particularly suitable for management and sales teams with an inkling to dress in tights.

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  • The product is irrelevant because people buy people - you can sell anything if people like you. Invest more time in you; your presence, your style and your tone - it doesn't matter how much POS you have: if they don't like you, they won't buy it.
  • Maintain eye contact when talking to people. We all have an awareness of our peripheral vision so if they look away, they'll be aware of you still looking at them and will look back at you. Just don't stare them out - they'll hit you.
  • Grumpy bastards don't sell. Possibly the most overused cliché in sales but very few do it: smile at your customers. It disarms them, makes you more approachable and creates a positive emotion while they are around you - therefore they stay longer, giving you more opportunity to sell.
  • Do you ever telephone yourself? So why have you got stacks of your own business cards? As soon as they're back from the printers, make it your mission to get rid of them. The more people that have your number, the better. Give two or three cards encouraging them to pass them on to their colleagues, giving you wider distribution.
  • Manage your time effectively. Set aside an amount of time each day to do your self generated sales calls - clear your desk, set a timer and do nothing else but sales calls for that time. Like training a puppy, you'll train your mind into a regular routine where it feels like part of your day-to-day activity.
  • Remember that no is no now - not forever. I like taxidermy squirrels but if you were to try to sell me one now, I'd decline your offer as I've just bought one. In four weeks time though, I'll be ready to buy one in a different pose. Call them back another time and don't get despondent - it's nothing personal!
  • Are you any different to Richard Branson, Walt Disney or your colleague who always achieves 300% of their target? No, you're not. We can all achieve. There is one thing that stands in your way from changing your mindset in order to achieve though, and that's you.
  • Selling is like being famous; as many people as possible need to know about you. Work each marketing strategy out to make sure it will work as well as possible. How many flyers do you get through your door in a week? What makes yours' any different? If it was printed on metal or looked like a chicken, you'd remember it and take note…
  • A surprising amount of people don't have voicemail. That tells the customer that you can't be bothered. You will lose trade through the lack of a personal touch. We all like to feel wanted, so show your customers you care.
  • Make sure you respond to your customers in a timely manner. They are the king of the sales world as without customers, you don't have a job. So don't leave them hanging on - they'll find what they want somewhere else.